Johanna Basford Mercedes-benz Twitter

Mercedes Benz commissions Johanna Basford for smart car TwitterPicture

Author

By The Drum Team, Editorial

April 19, 2011 | 2 min read

Johanna Basford's illustration project TwitterPicture is to commence its next evolution at the beginning of May when tweeted suggestions will be drawn straight onto a smart car.

Mercedes Benz has commissioned Basford to create a TwitterPicture on one of its electric cars as part of the smart urban stage event at London's Southbank.

Going live on 4 and 5 May, the question posed for the TwitterPicture is "What will the future look like?"

Whether robots, hoverboards, cyberdogs or space shuttles, Basford will hand draw the best futuristic visions tweeted to her over the two days while streaming it live via the smart facebook page.

The finished car will be on display at Southbank until 16 May.

Basford commented: “I love these interactive illustrations! It's so cool to see all your amazing (and usually pretty bizarre) suggestion tweets and to work for what is fundamentally a crowd-sourced creative director. I have to admit that I'm always a bit scared ahead of one of these live drawing events, but the buzz and energy of working out with the studio (where everyone can see you make mistakes!) and without any predetermined plan is pretty darn cool.”

Build-up to the project can be followed on Twitter @johannabasford as well as @smartfortwoUK and #smartpic

Johanna Basford Mercedes-benz Twitter

More from Johanna Basford

View all

Trending

Industry insights

View all
Add your own content +