MailOnline has appropriated the number two spot in a list of the world’s biggest newspaper sites, dislodging recent AOL acquisition the Huffington Post in the process.
Despite growing its online readership to 38,429 for March, compared to 32,046 in February and 35,313 in January, the Arianna Huffington-founded news and aggregation site was relegated to third place by MailOnline which logged an online audience of 39,635 for March.
The data from digital market intelligence and measurement service ComScore once again put the New York Times brand in first place, but by an even bigger margin as media coverage surrounding its erection of a paywall drove traffic from 43,991 in February to 61,964 in March.
It will be interesting to see whether or not the American daily can retain its top spot following the introduction of its paywall on 28 March, but early indications suggest that MailOnline could topple the US giant by the end of April.
Internet audience for March 2011:
The New York Times Brand61,964Mail Online39,635Huffington Post38,429Tribune Newspapers34,624guardian.co.uk30,891USA Today Sites27,065Wall Street Journal Online25,323Xinhua News Agency23,197Washingtonpost.com21,801Advance Internet20,279