Method in the Magners campaign continues with 'Bees'
Magners has continued its ‘There’s Method in the Magners’ campaign with the launch of a new TV advert.
The campaign features two new creative executions – ‘Bees’ which broke over the weekend during the FA Cup Semi Final on Saturday and another 40 second advert which will air at the end of the month.
The new advert features Eamon taking an early morning bath while wearing the beard of bees that he takes to work every day. The second advert will feature Tommy Fly, a giant man who doesn’t know his own strength.
Kirsty Hunter, head of marketing for C&C, owner of Magner, commented: “We’re excited to launch our new adverts this year and we think the creative behind each campaign will really connect with our audience whilst communicating the care and craft that goes into making Magners. Bees and strong men aren’t necessarily the first thing you’d associate with cider, but that’s the method in the Magners. The new creative will further enhance Magners’ position as the number one modern cider.”
The campaign was created by Red Brick Road.