18 April 2011 - 10:32am | posted by | 0 comments

Coca-Cola rolls back the years for 125th anniversary ad

Coca-Cola is today launching a new TV ad which plays on the brand's campaigns of yesteryear to mark its 125th anniversary. Watch it here.

The ad reprises the song "I'd like to teach the world to sing" from Coke's famous Hilltop spot and features a montage of retro images from past campaigns.

It was created by McCann Spain with help from other parts of the McCann network. Vizeum has handled media buying.

As well as the TV ad, the anniversary will be marked with special branding on packaging and outdoor advertising.

Coca-Cola has also unveiled a "Retro Poster Maker' for its online site Coke Zone, which allows fans to make their own ad using images from the brand's archives. Their creations could appear on the brand's famous Piccadilly sign in London.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: "May 8th is a very special day as Coca-Cola, one of the world’s most favourite brands, is 125 years old and we want to take this chance to say thank you to our consumers, employees and partners for their continued loyalty."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...