18 April 2011 - 10:32am | posted by | 0 comments

Coca-Cola rolls back the years for 125th anniversary ad

Coca-Cola is today launching a new TV ad which plays on the brand's campaigns of yesteryear to mark its 125th anniversary. Watch it here.

The ad reprises the song "I'd like to teach the world to sing" from Coke's famous Hilltop spot and features a montage of retro images from past campaigns.

It was created by McCann Spain with help from other parts of the McCann network. Vizeum has handled media buying.

As well as the TV ad, the anniversary will be marked with special branding on packaging and outdoor advertising.

Coca-Cola has also unveiled a "Retro Poster Maker' for its online site Coke Zone, which allows fans to make their own ad using images from the brand's archives. Their creations could appear on the brand's famous Piccadilly sign in London.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: "May 8th is a very special day as Coca-Cola, one of the world’s most favourite brands, is 125 years old and we want to take this chance to say thank you to our consumers, employees and partners for their continued loyalty."

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