Birmingham City University has launched its 2011 marketing campaign created by Big Communications. Watch the TV ad here.
TV, digital and outdoor ads (pictured) will attempt to show that despite the tumultuous reforms to university funding, higher education can potentially be "a life-changing investment".
The TV ad, written by Leicester-based Big and produced by The Neighbourhood in Manchester, will run throughout this month on Central ITV and Channel 4 in the Midlands.
Kathryn Jones, the university's director of marketing and communications, said: "We believe the sentiment of ‘Upgrade Your future’ will help students understand that by investing in education now, it can lead to a brighter career further down the line.”