15 April 2011 - 11:34am | posted by | 10 comments

Video: Birmingham City Uni launches new campaign

Birmingham City University has launched its 2011 marketing campaign created by Big Communications. Watch the TV ad here.

TV, digital and outdoor ads (pictured) will attempt to show that despite the tumultuous reforms to university funding, higher education can potentially be "a life-changing investment".

The TV ad, written by Leicester-based Big and produced by The Neighbourhood in Manchester, will run throughout this month on Central ITV and Channel 4 in the Midlands.

Kathryn Jones, the university's director of marketing and communications, said: "We believe the sentiment of ‘Upgrade Your future’ will help students understand that by investing in education now, it can lead to a brighter career further down the line.”

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Comments

Anonymous (not verified)
15 Apr 2011 - 12:08
Anonymous's picture

Lovely.

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15 Apr 2011 - 12:12
robert_johnson's picture
10
comments

Upgrade to a Manchester accent?

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Anonymous (not verified)
15 Apr 2011 - 12:50
Anonymous's picture

Winfographic! Not a bad spot at all.

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15 Apr 2011 - 13:36
paul_foley's picture
74
comments

That's pretty nice. Probably not too expensive to make either. Not mad about the banner ads though.

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Anonymous (not verified)
15 Apr 2011 - 14:02
Anonymous's picture

87% got a job or continued studying, whats the actual figures for each? that will tell you how good they are or not, nicely done but a bit too quick.

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Anonymous (not verified)
15 Apr 2011 - 15:12
Anonymous's picture

Decent campaign for a University.

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Anonymous (not verified)
15 Apr 2011 - 15:55
Anonymous's picture

Unoriginal, and not very clever for me.

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Anonymous (not verified)
15 Apr 2011 - 17:04
Anonymous's picture

Far too quick.

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Anonymous (not verified)
17 Apr 2011 - 02:19
Anonymous's picture

As a student - I would be seriously put off this university. Hiking fees up to a significantly higher amount - and then to announce they're launching a massive makeover?

Seems like they are advertising figures that are a little too extravagant to those who are going to be paying more than double!

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Anonymous (not verified)
19 Apr 2011 - 10:15
Anonymous's picture

I quite like it, but it's nothing loads of agencies in the area couldn't have done. Surely it's good for the college to help local business? Failing that, Birmingham City Uni have the facilities to produce television ads in house, so they could have used students to do the job - I'm sure there are some stars on the course who would have been up to it.

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