Birmingham City University has launched its 2011 marketing campaign created by Big Communications. Watch the TV ad here.
TV, digital and outdoor ads (pictured) will attempt to show that despite the tumultuous reforms to university funding, higher education can potentially be "a life-changing investment".
The TV ad, written by Leicester-based Big and produced by The Neighbourhood in Manchester, will run throughout this month on Central ITV and Channel 4 in the Midlands.
Kathryn Jones, the university's director of marketing and communications, said: "We believe the sentiment of ‘Upgrade Your future’ will help students understand that by investing in education now, it can lead to a brighter career further down the line.”
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Lovely.
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Upgrade to a Manchester accent?
Winfographic! Not a bad spot at all.
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That's pretty nice. Probably not too expensive to make either. Not mad about the banner ads though.
87% got a job or continued studying, whats the actual figures for each? that will tell you how good they are or not, nicely done but a bit too quick.
Decent campaign for a University.
Unoriginal, and not very clever for me.
Far too quick.
As a student - I would be seriously put off this university. Hiking fees up to a significantly higher amount - and then to announce they're launching a massive makeover?
Seems like they are advertising figures that are a little too extravagant to those who are going to be paying more than double!
I quite like it, but it's nothing loads of agencies in the area couldn't have done. Surely it's good for the college to help local business? Failing that, Birmingham City Uni have the facilities to produce television ads in house, so they could have used students to do the job - I'm sure there are some stars on the course who would have been up to it.
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