London Transport Museum digital ad campaign to launch
The first digital advertising campaigns from London Transport Museum will go live next week.
Created by King & Tuke, the campaign will begin to run on the London Underground CBS Outdoor screen network from Monday (18 April).
One of the campaigns, running across print and radio, will target three visitor lifestyle segments – design, nostalgia and family fun.
Meanwhile another campaign will appear as cross track projections aiming to reach the corporate value hire market.
The adverts will feature across digital escalator panels also as the Museum aims to highlights its collections of graphic art and position itself as a family destination.
Claire Williamson, assistant director for marketing and development at the London Transport Museum, said: ‘Going forward from the initial relaunch of London Transport Museum at the end of 2007, we asked King & Tuke to develop a campaign that would be fun, contemporary and thought provoking, and would appeal across the Museum’s diverse audience segments.”
A radio campaign will also run on London’s Magic 105.4 throughout Easter.