App launch for Liam Gallagher's Pretty Green
Pretty Green, the clothing brand owned by Liam Gallagher, has launched an iPhone app.
Created by Liverpool development agency Apposing, the free-to-download app allows users the opportunity to browse the company’s collections and watch videos featuring items as well a find out its latest news and buy products.
“Pretty Green has a very definite image and brand that the design concept was built around,” explained Dave Brown, creative director at Apposing.
“Our challenge was to use the brand effectively, marrying this with the functional requirements of the app and for those to work together to the best outcome,” he added.
A game is also included within the app which offering the chance to win in-store discount codes.