VisitCornwall makes Wild Card lead PR agency
VisitCornwall has appointed Wild Card as its lead domestic PR agency.
The following a four-way pitch as part of a tender process, the agency, which has offices in London and Truro, will now oversee media relations activity to promote the region as a tourist attraction.
Penny Woodman, marketing manager for VisitScotland commented that Wild Card would aim to build on Cornwall’s position as the UK’s number one visitor destination, and would generate exposure for its ‘quality tourism offering’.