Primesight doubles digital ads in Glasgow subway

Outdoor media owner Primesight is to expand its digital advertising in Glasgow’s subway from 25 April.

Stations expanding their panels include Buchanan St and St Enoch in the city centre which clients such as Orange, Tennants, Nestle, 20th Century Fox, New Look and Diageo use to target shoppers; Hillhead and Kelvinbridge which reach an audience of students and affluent West End shoppers; Ibrox which caters to followers of Glasgow Rangers and visitors to the Glasgow Science Centre; and Cowcaddens which will target business people in the Central Business District.