Creme Egg launches Goo Dares Wins app
Cadbury Creme Egg has launched a mobile application to support the multi-million pound Goo Dares Wins campaign which commenced earlier this year as part of the Cadbury Spots v Stripes initiative.
The app by CMW is the first dedicated app around the Spots vs Stripes initiative and is available both on iPhone and Android.
The app allows consumers to carry out all of the dares carried on the main Creme Egg website and which acts as a Dare Headquarters for all the Goo Dares Wins activity, allowing people to choose a team, sign up and start taking part in dares to claim points for their Spots or Stripes team.
CMW’s account director Matt Smith said of the app: “The dares which sit at the heart of Goo Dares Wins lend themselves to playing among friends or alone whenever the urge strikes. Our app harnesses the spontaneous nature of Goo Dares Wins and creates a moment of sheer fun for people to share whenever and wherever they choose. The mischievous, rascally nature of the Creme Egg characters is truly contagious.”