The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

April 12, 2011 | 1 min read

Membership organisation, Yorkshire's Magnificent Attractions, which is made up of 21 Yorkshire attractions has launched its first TV campaign.

The four adverts that make up the campaign began to roll out last night during Emmerdale on ITV Yorkshire and were developed in partnership between Bonner & Hindley Communications and Brilliant Media.

The organisation will use the campaign to grow awareness of the attractions featured from the region, and will be supported by print, digital and partnership activity with Welcome to Yorkshire.

The campaign will run until 24 April.

Last night Welcome to Yorkshire also launched a new TV campaign, created by The Raft, featuring a new strapline.

Brilliant Media Welcome To Yorkshire

More from Brilliant Media

View all