Video: McArthurGlen takes to TV for the first time
Retail firm McArthurGlen is launching its first pan-European television campaign in its 15-year history.
The company, which operates 20 designer retail outlets across Europe, will run the awareness campaign in six languages.
The seven-figure campaign has already been screened in Italy and the UK ad debuts this week on Sky, ITV2, ITV3, Living, Five Digital and across regional ITV.
The TV ads will run for upto three weeks and will be backed by a print campaign in national and regional media and outdoor on billboards and buses.
Shaeren Mackenzie, marketing director at McArthurGlen, said: "The campaign will enable us to reach out to new audiences, targeting shoppers from York to Milan from Vienna to Athens and significantly increasing consumer awareness.”