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News round-up: the week in video

McArthurGlen, Deutsche Telekom, Random House, Carlsberg, Matalan, Sky, Lloydspharmacy, BT... just some of the big names whose marketing has hit big screens, small screens, silver screens and computer screens this week.

This week...

Retail firm McArthurGlen launched its first pan-European television campaign in its 15-year history...

Film director Paul WS Anderson, who created movies such as Event Horizon and the Resident Evil series, has directed a 3D advert for Deutsche Telekom, working alongside The Mob...

An online trailer for Rotters, a new novel published by Random House, has been created by Crush Design...

Carlsberg ditched its 'Probably the best lager in the world' slogan from its new ad campaign...

Matalan launched its new brand campaign with a 60-second film called 'Forever Spring'...

Sky released a cross-platform marketing campaign to promote its video-on-demand service...

Lloydspharmacy launched a new TV and national press ad campaign to push its prescription services...

BT began a TV campaign in Northern Ireland to highlight the work done in developing new products and services within the country...

And a European advertising campaign for shoe retailer Foot Locker launched, promoting an exclusive range of footwear by Converse...

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff