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IPC to launch Wallpaper iPad edition

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By The Drum Team, Editorial

April 8, 2011 | 2 min read

IPC Media has revealed plans to publish its Wallpaper magazine on iPads from the summer.

The new digital edition will come with extra features - such as video, sound, animation and photo galleries - when it is published alongside print copies from July.

Tony Chambers, Wallpaper's editor-in-chief, said: "Our iPad issues will be enhanced with specially commissioned content that will excite users and give them a rich and interactive way to experience the brand, wherever they are.”

It will be the first time IPC Media has published one of its magazines as a tailor-made iPad version.

Wallpaper publishing director, Gord Ray, said: "iPad has generated a very positive response from advertisers. Our previous iPhone app and iPad apps have been a great success and our launch issue on the iPad has already hit its advertising revenue targets.”

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