Stardoll welcomes 100 millionth user
Stardoll, an online fashion and games community for girls, has welcomed its 100 millionth user to the fold just five years after launch.
The site acts as a virtual playground in which eight to 18 year old girls can dress up virtual avatars with a mix of fashion, celebrities and shopping.
Stardoll’s rapid ascent has seen it break out of its core markets in America and western Europe to expand in eastern Europe and the middle east.
Traffic growth has enabled the firm to cash in via increased sales of virtual goods and targeted ads, with the website looking to tie up with merchandise partners such as Mattel, to launch Barbie Stardoll in august.
Chris Seth, general manager of Stardoll, said: “Dressing up, role play and creativity is a universal passion and interest for girls. It wasn't invented with the internet and it's something that works across all markets – that explains Stardoll's popularity."