What Car? joins forces with motoring.co.uk to promote new car deals
What Car? has announced a new strategic partnership with automotive portal, motoring.co.uk.
The new section, currently under development, is expected to launch in late Spring. It will combine whatcar.com’s market leading review content, with thousands of aggregated offers from the large number of dealers and manufacturers who already work with motoring.co.uk.
For dealer groups it offers a brand new opportunity to promote offers to the What Car? audience, without having to also compete with new car brokers, or set up additional feeds.
Commenting on the new partnership, What Car?’s publishing director, Andrew Golby said:
“We are really pleased to be starting a new partnership with motoring.co.uk, and we’ve been impressed with their approach from the beginning. Our audience are always hungry for a deal, and we think that motoring.co.uk are well placed to provide a great service for car buyers and dealers alike.”
Chris Green, Co Founder and Sales Director of Motoring.co.uk said: “The partnership between Motoring.co.uk and What Car is a compelling proposition for consumers and franchised dealers."
“This new partnership will also generate a significant uplift in enquiries and sales for advertising dealers and we look forward to working with What Car? to improve ROI for our advertisers over the coming months.”