Trinity Mirror strikes local authority ad deal
Trinity Mirror has emerged as the latest beneficiary of government restrictions on council run newspapers after striking a six year deal with London’s Hammersmith and Fulham Council to publish statutory notices and recruitment ads.
It will see the Fulham and Hammersmith Chronicle assume the role from the council’s own paper, h&f news, which is set to be scrapped.
The announcement marks a remarkable turn around in the relationship between the Chronicle and the council, which had been subject to a long running “papers not propaganda” campaign with editorials accusing h&f of “masquerading” as an independent title.
The Chronicle is currently distributed free of charge to 72,000 homes in the borough.
Just last month North Yorkshire County Council agreed to cease production of its own local paper, agreeing to an advertising deal with Newsquest and Johnston Press in its place.