Mercedes-Benz Retail Group appointment for RSM
Mercedes-Benz Retail Group (MBRG) has appointed RSM with handling its communications and PR activity.
The retailer of Mercedes-Benz passenger cars, a division of Mercedes-Benz UK, has tasked the Milton Keynes agency with implementing a PR programme which will increase MBRG’s reach, while also maximising footfall across its 30 retail use and car sites across Birmingham, Manchester and London.
This will see RSM focus on using community based regional activity in order to generate awareness of the sites, while also handling internal marketing communications, and the creation of its employee magazine, Retail Therapy.