BrewDog lets customers choose location of new bar
Scottish microbrewer BrewDog has been involving its customers in the growth of its brand, with the site of its newest craft beer bar chosen by a BrewDog fan in a competition run the company.
The bar, which is due to open in August, is to be sited on Argyle Street across from Kelvingrove Art Gallery and will be the brewer’s third craft beer bar – with a further two set to open by the end of the year, again with sites chosen by customers through the Great BrewDog Bar Hunt.
The Great BrewDog Bar Hunt competition has been running since November 2010, asking customers to suggest sites in their home towns, and a winning entrant is to receive a £1,000 cash prize, a lifetime discount in the bar and a paid trip to the brewery in Fraserburgh, Aberdeen, to brew their own batch of beer.
BrewDog co-Founder James Watt said: “Involving our customers in the growth of BrewDog is paramount, that is why the strategy to find the next bar was simple in our minds. We always want to shorten the distance as much as possible between ourselves and the people who drink our beers, so letting them be in charge of the next venue for our expanding bar network was a no-brainer.”