Hovis TV campaign to reaffirm use of 100% British wheat
The latest marketing campaign for Hovis will continue to highlights the brand’s commitment to using 100% British wheat.
The £3.5 million campaign, by Dare, will include TV, supported by outdoor, social media, digital advertising, instore activity, a print partnership with The Sun and PR support.
Directed by Dougal Wilson, the TV advert will break on 9 April and run until the end of May, aiming to reinforce the message that Hovis works with British farmers to grow the best wheat, used in the company’s loaves.
Rose Gray, senior brand manager for the Hovis White, commented: “It’s very exciting to be launching our latest advertising campaign in support of our commitment to using British wheat. The advert celebrates the hard work and endeavour of British wheat farmers that grow premium wheat for Hovis, in a humorous and engaging way. Hovis is the only major national bread brand that uses 100% British wheat.”
Hovis recently unveiled new Union Jack packaging to celebrate the impending Royal Wedding between Prince William and Kate Middleton.