Online promotional campaign created for People with Dogs group
Animal welfare charity Battersea Dogs & Cats Home has tasked Clearsilver to work on a promotional campaign for project group People With Dogs.
The Leeds communications agency has been tasked with the creation of an online information and training resource which will aim to expand the effectiveness and reach of a dog welfare community education programme.
The 'People With Dogs’ campaign is run by animal charities Battersea Dogs & Cats Home, the Blue Cross and the RSPCA, and has support from the Metropolitan Police, Wandsworth Borough Council and the Greater London Authority to tackle the problem of anti-social behaviour with dogs.
Clearsilver’s project will target children and young adults in schools, youth clubs and the community in order to raise awareness of anti-social behaviour with dogs and prevent dogs from being used to promote a person’s status.
The campaign will be taken online following a growth in demand for campaign materials, which will be placed within an interactive website.