Northbank creates new look for Bath Half Marathon
The Bath Half Marathon has revealed its new brand identity designed by local agency Northbank.
Along with the new marque, Bath-based Northbank has also art directed a campaign for the 2012 race featuring illustrations by Simon Spilsbury.
“Simon’s illustrations are eye-catching, humorous and show the mix of people participating from elite athletes to family fun runners," said design director Simon Cryer. "They are a great counterpoint to the logotype."
The brand identity will be applied to the event's new website, e-marketing, social media, advertising and merchandise.
Marketing director Mel Taylor said: “As The Bath Half Marathon continues to develop as one of the UK's leading running events, we felt that this was the time to look at a new identity to reflect what we're about as a brand, as well as to create a point of differentiation to other events.
"Our marketing challenge was to link the ongoing evolution of the event with he great sense of affection associated with an event celebrating its 30th anniversary this year."