Footlocker explores hidden under-world cities in new campaign
A European advertising campaign for shoe retailer Foot Locker has begun to promote the launch of an exclusive range of footwear by Converse.
Created by SapientNitro, the campaign promotes the retro styled Padded Collar Loopback range from Converse, aiming to inspire the target audience by helping the discover a hidden, under-city world or disused tunnels and catacombs below the streets of cities across Europe.
Activity runs across TV, out-of-home advertising, online and in-store activity, include the use of the brand’s Facebook page.