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Domino's digital campaign for Reggae Reggae pizza

Domino's has launched a digital campaign to promote its new Reggae Reggae Pizza, which is made with Levi Roots' famous sauce.

This week fans of Domino's UK Facebook page will be able to order a large Reggae Reggae pizza at a promotional prize of £9.99 to try it seven days before it goes on sale.

Along with the promotion, the pizza delivery firm will also run advertising, pre-rolls and QR codes to try to drive sales.

Simon Wallis, sales and marketing director at Domino's, said: "Online sales are up 62.9% for the first quarter of this yearand our number of fans continues to grow steadily – currently over 165,000.

"As part of our online innovation and commitment to engaging with fans, we wanted to reward them with this special sneak preview."

Featured by The Drum