4 April 2011 - 12:38pm | posted by | 0 comments

Domino's digital campaign for Reggae Reggae pizza

Domino's digital campaign for Reggae Reggae pizzaDomino's digital campaign for Reggae Reggae pizza

Domino's has launched a digital campaign to promote its new Reggae Reggae Pizza, which is made with Levi Roots' famous sauce.

This week fans of Domino's UK Facebook page will be able to order a large Reggae Reggae pizza at a promotional prize of £9.99 to try it seven days before it goes on sale.

Along with the promotion, the pizza delivery firm will also run advertising, pre-rolls and QR codes to try to drive sales.

Simon Wallis, sales and marketing director at Domino's, said: "Online sales are up 62.9% for the first quarter of this yearand our number of fans continues to grow steadily – currently over 165,000.

"As part of our online innovation and commitment to engaging with fans, we wanted to reward them with this special sneak preview."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...