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Berghaus promotes new range online with Code campaign

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By The Drum Team, Editorial

April 4, 2011 | 2 min read

Outdoor brand Berghaus is promoting a new clothing range with a digital campaign created by Code Computerlove.

The Manchester agency has created a campaign area on the Berghaus website to promote the new Asgard lightweight performance collection.

"The new campaign area of the site highlights the direction we’re taking with our digital marketing," said David Coombes, senior digital marketing executive at Berghaus.

"The Asgard area delivers 360 product views, detailed product specifications and has been designed with in-built conversion techniques to help generate sales.”

Berghaus appointed Code Computerlove as its digital agency in early 2010.

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