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Tennent's gets new-look packaging

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By The Drum Team, Editorial

April 1, 2011 | 2 min read

Scottish lager brand Tennent's has unveiled new-look cans and packaging which will hit shelves later this month.

The new design, which retains the familiar red 'T', will be seen on more than 120,000 cans which are starting to roll of the firm's Wellpark production line.

The designs were done by London-based packaging and design agency JKR.

Head of customer marketing Carol Saunders said: ”This is a fine reinvigoration of the Tennent’s brand, creating a very modern and premium new look which is distinctively Tennent’s."

The Tennent's brand has been in business for more than 70 years. It is four years since it last refreshed its packaging.

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