1 April 2011 - 10:27am | posted by | 2 comments

Saatchi & Saatchi made Kellogg's sustainability agency

Saatchi & Saatchi made Kellogg's sustainability agencySaatchi & Saatchi made Kellogg's sustainability agency

Cereal brand Kellogg’s has confirmed the appointment of Saatchi & Saatchi as its sustainability agency.

The brand has said that it has appointed Saatchi & Saatchi to develop its strategy around sustainability as well as the activation and internal engagement programmes across Europe.

“In recognition of the growing importance of sustainability as a driver for consumer and customer preference Kellogg has identified the need for best-in-class support in developing a sustainability communications framework for its brands. As a result, the Company has appointed Saatchi & Saatchi S as its sustainability marketing agency for an initial project of six months in Europe. Saatchi & Saatchi S is part of the Publicis Group and as such will work closely with our advertising agency Leo Burnett on matters related with sustainability communications,” explained a spokesperson for Kellogg’s.

Relationships with current advertising agencies such as Leo Burnett and Iris London are unaffected.

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Comments

Anonymous (not verified)
1 Apr 2011 - 11:54
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Good April Fool gag

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Anonymous (not verified)
1 Apr 2011 - 15:52
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what the hell is a sustainability communication framework? i must have missed that seminar. help.

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