The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

B2B Marketing Saatchi & Saatchi Kellogg's

Saatchi & Saatchi made Kellogg's sustainability agency

Author

By The Drum Team, Editorial

April 1, 2011 | 2 min read

Cereal brand Kellogg’s has confirmed the appointment of Saatchi & Saatchi as its sustainability agency.

The brand has said that it has appointed Saatchi & Saatchi to develop its strategy around sustainability as well as the activation and internal engagement programmes across Europe.

“In recognition of the growing importance of sustainability as a driver for consumer and customer preference Kellogg has identified the need for best-in-class support in developing a sustainability communications framework for its brands. As a result, the Company has appointed Saatchi & Saatchi S as its sustainability marketing agency for an initial project of six months in Europe. Saatchi & Saatchi S is part of the Publicis Group and as such will work closely with our advertising agency Leo Burnett on matters related with sustainability communications,” explained a spokesperson for Kellogg’s.

Relationships with current advertising agencies such as Leo Burnett and Iris London are unaffected.

B2B Marketing Saatchi & Saatchi Kellogg's

More from B2B Marketing

View all

Trending

Industry insights

View all
Add your own content +