News round-up: the week in video

By The Drum Team, Editorial

April 1, 2011 | 3 min read

The week commencing 28 March had TV ads breaking in abundance, with Betfred, Taiwan Toursit Board, Carlsberg, IKEA, Specsavers, Tetley, Oasis and lastminute.com all showing on the small screen.

Betfred has launched a new rugby-themed TV campaign to promote betting during Super League matches.

Code Computerlove has created a video for Penguin UK to celebrate its best-selling books.

A website and animated sting have been created for Abu Dhabi Media to coincide with the launch of its new brand identity.

A TV campaign to explain the UK Parliamentary Voting System to the public ahead of upcoming local elections and the referendum is to roll out this week.

Taiwan Tourist Bureau has launched a TV campaign featuring animation by Aardman.

Known for being one the most reserved nations in Europe, residents of Sweden are being urged to loosen up and show their true selves in a new campaign from Carlsberg.

Facebook makes its own film and Mr Zuckerberg is the star

An advertising campaign for Ikea, which aims to discover whether men or women are messier in the home, will launch tomorrow (1 April).

Specsavers is launching two short TV ads on Sunday to promote its special offer on varifocals.

The latest TV advertising campaign for Tetley aims to encourage consumers to try Tetley Redbush.

Online video streaming website YouTube’s April Fool’s video celebrates the site’s top viewed videos 100 years ago today.

Juice drink Oasis will launch an integrated spring TV campaign which aims to highlight the versatility of the brand.

Global Ethics has relaunched its product range of everyday essentials for its charity One, with a rebrand and increase in product offering, including One organic free range eggs.

Online travel agency and e-tailer lastminute.com has unveiled its new advertising campaign which hits UK screens today.