Disney to target UK market with unified Disneymedia+ operation
Disney has launched Disneymedia+, an initiative designed to unify the entertainment giants brands in the UK.
The London-based Disneymedia+ UK & Ireland team has been structured to provide marketing partners with a single point of contact for multi-platform, multi-property and multi-target promotional and advertising opportunities across the breadth of the Walt Disney Company. This includes Marvel and Disney/Pixar as well as branded platforms including Disney Channels and Disney Stores.
Diego Lerner, president, The Walt Disney Company EMEA commented: “Disney has both an iconic heritage and a contemporary relevance that millions of people connect with based on our rich history of storytelling and entertainment. Through Disneymedia+ we have launched a new organisation that creates innovative advertising and promotional opportunities for our partners that no other company can deliver.”
Peter Fitton, senior vice-president and general manager, Ad Sales & Promotions, The Walt Disney Company UK & EMEA added: “We are pleased to be launching Disneymedia+ in the UK to provide our partners with a single point of access and fully-customised offerings from the Disney universe of brands, platforms and audiences. Disneymedia + brings all the magic of Disney, the world’s number one family entertainment brand, to our advertisers and partners by creating unique experiences that connect relevant trusted products and brands to our engaged audiences.”