The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

March 31, 2011 | 1 min read

Specsavers is launching two short TV ads on Sunday to promote its special offer on varifocals. Watch them here.

The ads, 'Long Arms' and 'Lift', are aimed at people over the age of 45 and show the bizarre consequences faced by those who struggle to read their newspaper up close.

Both ads were conceived by Specsavers' in-house team and directed by Another Film Company's Jeff Stark.

Graham Daldry, creative director of Specsavers Creative, said: “These ads are a good example of how we can target ‘Should’ve’ to a specific message and market. Everyone over 45 knows that you either need longer arms or glasses."

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