A limited edition tin is to be released by Quality Street to celebrate the upcoming wedding of Prince William and Kate Middleton.
The tin, designed by Epoch Design in Bristol, takes on a special celebratory look for the octagonal packaging, and incorporates a bespoke illustration by portrait artist Cath Riley.
Stuart Tallis, senior creative at Epoch Design explained that the aim of the design was to: create a ‘modern piece of commemorative memorabilia’ to represent a new era for the Royal family.
“Taking inspiration from the traditional ‘white wedding,’ we transformed the tin into a beautifully presented regal wedding cake with a sprinkle of Quality Street magic. Our focus was on devising a fresh and contemporary look which remained in-keeping with the core Quality Street brand,” added Tallis.
Brett Stephenson, senior brand manager at Nestle Confectionery, added: “Quality Street has a history of marking special Royal occasions including Coronations and Royal Jubilee’s, most recently to celebrate her Majesty’s 50th year on the throne. As holders of the Royal Warrant it is fitting that we should mark this special occasion with a special tin containing the nation’s favourite chocolate assortment. Quality Street also celebrates its own special occasion in 2011, the brand’s 75th birthday”.
The limited edition tins will be made available in Asda stores from next month, with a recommended retail price of £10.50.