Magners appoints Elvis to BTL account
C&C-owned Magners has appointed London marketing agency Elvis to handle its below-the-line activity.
The Irish cider brand has charged the agency with responsibility for on- and off-trade activation as well as shopper marketing and promotional activity.
Elvis, alongside the Clonmel company’s other agency partners The Red Brick Road and Glue Isobar, will also work with supermarkets and brewers.