CreativeVein rebrands as "handbag strategists"
Manchester-based CreativeVein has rebranded as a female focussed marketing agency, dubbing itself "handbag strategists".
The agency will continue with the same name but has decided to concentrate on the female market based on research that women are responsible for influencing 83% of all consumer purchases.
And creative director, Louise Carr, said the agency was encouraged to take matters into its own hands because it had become disillusioned with modern day advertising for women.
She said: "The simple truth is that a lot of advertising aimed at women either patronises them as it’s outdated or way off the mark in its messaging, or it alienates them with unfocussed advertising.
"Our rebrand was a logical move; we understand what women want – we are that target audience – and our insightful creativity demonstrates this.”
To spread the word CreativeVein is running a direct marketing drive featuring limited edition Barbie dolls flown in specially from the US.
The dolls, packaged in special boxes sporting the agency's 'handbag strategists' branding, will be given to 50 client-side marketing contacts across the North West.
Managing director Jeanette Aspinall said: "With this rebranding we have embraced our USP, which is to understand the purchasing power of women and their role as key influencers in the buying process, and create the most innovative and effective campaigns to attract this all important target market.”
The agency employs a team of 11 designers and account handlers. Since its inception in 2003, it has grown from two staff and now has an annual turnover of £650,000. Clients include JD Williams and Trafford Council.