BSkyB to alert customers about targeted ad platform AdSmart
BSkyB has started alerting its pay-TV customers about its upcoming targeted ad platform AdSmart.
The broadcaster has written a letter to customers in its monthly Sky Magazine promoting the benefits of AdSmart and its "personalised services, viewing recommendations and tailored advertising".
One million of Sky’s 10 million homes will receive the letter over the next few weeks, followed by editorial space in the magazine.
The letter highlights how programmes similiar to the ones you've watched before can be recommended, with Sky taking customer information to build up a picture of products, advertising and extra services that may interest certain individuals.
AdSmart has servced targeted ads to customers online through the Sky Player since 2010 but does not plan on launching the service fully across TV sets until 2013.
A Sky Spokesperson told Brand Republic: "We think our customers will respond positively to upcoming innovations such as content recommendations and tailored advertising. But, we recognise that our customers have a choice, and we want to give them all the information they need in order to an informed decision".