Air New Zealand launches comedy inflight safety video
Air New Zealand passengers who weren’t scared of flying before certainly will be now after the airline released a cheesy safety film which lampoons the inflight safety protocols which will be overly familiar to anyone who has ever boarded a plane.
Produced by New Zealand based creative agency .99 “Fit to Fly” features US fitness personality Richard Simmons the three minute video depicts lycra clad stewards dancing to Yazz’s hit 1980’s song, ‘The Only Way is Up.”
Mike Tod, Air New Zealand’s marketing and communications manager, explained the unconventional piece: "Safety is paramount and non-negotiable at Air New Zealand, and 'Fit to Fly' will again get our passengers sitting up and taking notice of these important pre-flight messages in an engaging and fun way.
"Simmons' fitness moves will definitely ensure that all eyes are on the safety briefing."
Passengers will be able to ogle Simmonds antics for themselves from May when the dance based fun will be on the airlines inflight entertainment systems.