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Communications

Zanussi appoints Rave for consumer PR campaign

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By The Drum Team, Editorial

March 29, 2011 | 2 min read

Home appliance manufacturer Zanussi has appointed Rave to handle a consumer public relations campaign for its spring cooking promotion.

The six-week ‘All You Need to Cook Italian’ campaign is to be fronted by TV chef Gino D’Acampo and will feature a programme of events in shopping centres and retail parks across the UK, informing shoppers of the benefits of Zanussi’s gas and electric cooker range.

The campaign also includes a competition where fans will have the chance to have D’Acampo create a unique pasta recipe especially for them, made up of all of their favourite ingredients.

Rave’s PR director Chris Date said of the campaign: “We’re delighted to have picked up this brief from Zanussi. It’s an indication of the great results we achieved on last year’s cooking promotion and we hope the relationship will continue to grow.”

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