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Peter's Food Service signs up for Masters Football

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By The Drum Team, Editorial

March 29, 2011 | 2 min read

Bakery company Peter's Food Service has signed a sponsorship deal with the Masters Football tournament.

The deal entitles the firm to shirt sponsorship, TV-facing advertising in the arenas and pre-event marketing.

Bakery company Peter's Food Service has signed a sponsorship deal with the Masters Football tournament.

Masters Football has been running for 10 years and sees legends such as Gianfranco Zola, Andy Cole and Ian Wright dust off their boots.

This year's tournament begins on 12 June and will be played in seven cities across the UK, with matches shown live on Sky Sports.

Neil Court-Johnston, managing director of Peter's, said: "The nation is football mad and it is our ambition to be regarded throughout the UK as the football pie."

Peter's supplies pies, pasties, rolls and slices to 38 sports stadia and arenas, as well as fast food outlets, restaurants and cafes.

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