Gatorade rebranded as G
PepsiCo-owned Gatorade has rebranded as G in the UK as the brand moves toward a global identity.
The “world’s most researched sports drink” has retained the lightening bolt in its logo but shifted the focus more heavily on to an uppercase G, while the word Gatorade still features on the logo but in smaller type.
The logo is to be rolled out across the full Gatorade range, and the rebrand supported by a digital campaign and in-store activity.
Prabha Cheemalapati, marketing manager, Hydration & Energy, UK and Ireland at PepsiCo, said the company was “really excited about the re-brand in the UK”, adding: “The new G logo was designed to represent the heart, hustle, and soul of athleticism and we hope it will become a badge of pride for today’s athletes.”