Business Media still 'most targeted' recruitment tool says PPA
Business media is mainly used as a recruitment tool, research has found.
Of those advertising through business media, 60% said that the resulting candidate from doing so were either ‘good’ or ‘excellent’, a high proportion that those who gave the same rating through job boards (46%) and social media (44%).
A further 12 telephone interviews corroborated the findings of the survey, the company has said.
Business media was considered the strongest route to connect recruiters with a defined audience group with 63% describing them as ‘targeted’. This is in comparison to 43% who chose online portals instead, responding with the same description.
Social media channels such as LinkedIn and Twitter, were only described as ‘targeted’ by 30% of respondents.
Jerry Gosney, director of the PPA’s Business Media Group, said: “It’s good to hear straight from recruiters how highly they value B2B brands for efficiently and cost-effectively delivering quality candidates both in print and online.”
The three most frustrating aspects of the recruitment process, according to respondents was ‘a lack of quality candidates’ at 29%, ‘being pestered by recruitment agencies’ at 22% and ‘attracting the right candidates’ at 19%.