Amazon takes on Apple and Google with Cloud Player
Amazon's new music service will allow users to play songs across computer networks and Android smartphones
The online retailer has surprised rivals Apple and Google with the launch of Cloud Player, which includes a Cloud Drive 'digital locker', reports the Guardian.
Music collectors will be able to upload their existing music library - including tracks bought via iTunes - to Amazon as well as buy new new songs.
The Amazon Cloud Player arrives as both Apple and Google have plans to move into music streaming. It is also an attempt by Amazon to reposition itself as an entertainment destination.
The Cloud Drive will allow users to upload music and then listen via Cloud Player on any computer or Android-powered smartphone.
The service is currently free to Amazon account holders and provides 5GB of storage space. Attempts by Apple and Google to launch similar ventures are said to have been blocked by the four major record labels who are unhappy at the idea of a one-off payment each time a track is played on any device.
Amazon vice-president of music and movies Bill Carr said: "Our customers have told us they don't want to download music to their work computers or phones because they find it hard to move music around to different devices. Now, whether at work, home, or on the go, customers can buy music from Amazon MP3, store it in the cloud and play it anywhere."
News Corp are also set to join the race with a stake in the music site Beyond Oblivion. The service secured investment earlier this month and is in talks with music labels about clearing content.