Penguin marks best-sellers with Code Computerlove video
Code Computerlove has created a video for Penguin UK to celebrate its best-selling books.
The video was used at the publisher's annual sales conference and toasts the success of titles from the likes of Jamie Oliver, Stephen Fry and Jeremy Clarkson on its Michael Joseph imprint.
It was created by Code's growing video and animation team, which is headed by agency co-founder and creative partner Wini Tse.
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Jessica Killingley from Penguin said: “As 2010 was an exceptional year for Michael Joseph and we wanted to showcase our successes in a way that conveyed the enthusiasm and energy that we’d all felt whilst working on the titles. [Code] took the assets and added a vibrancy to it that brought the whole thing to life.
Manchester-based Code Computerlove is best known for its digital work, but Tse said video and animation was proving a growth area.