Leeds Digital Festival to crowdsource 2011 identity
The new identity for the Leeds Digital Festival will be designed in a single day as part of a collaborative effort between the city's creative professionals and students.
On Saturday 16 April students and professionals will join together in creative teams to design the new-look branding, which replaces last year's identity created by Thompson Brand Partners.
The brief challenges the teams to create logos, fonts and brand guidelines and show how the brand can be applied across a range of platforms.
The individual teams are expected to come up with 20 identity ideas which will be whittled down to three by a panel of experts and then entrusted to a public vote.
Organiser Si Wilson said: "The crowdsourcing design day is the first step in getting this year's festival going, giving the city's creatives a chance to come together for a day, to get involved, to work with people they normally compete against, and to have a great time creating the identity for this year's festival.”
The festival, which takes place in November, is now in its fourth year and aims to promote the city's digital practitioners, urban artists, students and other collaborators.
Digital professionals or students looking to get involved in the design day should email simoncwilson@gmail.com or book a place at http://leedsdigitalfestival.eventbrite.com.