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Google reported to be launching iTunes competitor

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By The Drum Team, Editorial

March 28, 2011 | 2 min read

According to online reports, the internet giant is already using ‘Google Music’ internally, in preparation for a public launch.

Technology resource CNET reports that the iTunes-like Google Music service could launch with the backing of major record labels.

Rumours of a Google music service were mentioned last month at the Mobile World Congress in Barcelona, where Motorola Mobility chief Sanjay Jha suggested Google was already using a music service internally.

"If you look at Google Mobile services today, there's a video service, there's a music service – that is, there will be a music service," Jha said.

Last year it was reported that Google was in conversation with major record labels about a music service. It is thought Google had circulated a proposal among labels for a music service that would include a digital download store and a subscription-based, cloud service.

Google have yet to comment on the rumours.

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