Gumtree.com to roll out TV ad campaign

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By The Drum Team, Editorial

March 25, 2011 | 2 min read

Classified advertising website Gumtree.com is to launch an advertising campaign with three 10-second adverts.

The campaign, breaking today (25 March) will run across ITV, Channel Five, Channel 4 and Sky’s channels for the next five weeks.

Sam Taylor, head of brand and marketing communications for Gumtree.com, said: "We are starting to see great traction from the ad campaigns, and with improved regional functionality following last year's relaunch, the national TV campaigns are a good way to communicate the speed and simplicity Gumtree.com offers."

Created by Beta, the campaign’s media planning and buying is also being handled by The 7 Stars.

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