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Bloomberg

Bloomberg unifies media offer

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By The Drum Team, Editorial

March 25, 2011 | 2 min read

Bloomberg has unified its media services to create an organisation which will offer TV, print, radio and digital services to its consumers and advertisers.

The group will consolidate the company’s media offer with the new structure including its business operations, Businessweek, Bloomberg Markets magazine, Bloomberg Television, Bloomberg Radio, Bloomberg.com and Bloomberg Mobile.

As a result, Paul Bascobert, president of Bloomberg Businessweek, will become head of business operations for the Bloomberg Media Group where he will work across of its business units to drive strategy and revenue growth.

He will continue to serve as president of Bloomberg Businessweek, and will report to Andy Lack, CEO of Bloomberg Media Group.

Lack said that by operating under one umbrella, the company believed it could better leverage its resources, drive deeper engagement with its readers and viewers, and provide the best solutions for advertisers.

Bascobert added: "At the core of our business model is the belief that it starts with great content. Today, by bringing all our consumer businesses under one roof, we're creating a more seamless way to bring that content to market

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