Marks & Spencer Spring TV campaign makes debut
The spring marketing campaign for Marks and Spencer (M&S) has been unveiled, featuring Dannii Minogue, Jamie Redknapp, V V Brown, Twiggy, Lisa Snowdon and Ana Beatriz Barros.
Running under the new brand strapline ‘Only at Your M&S’, the campaign, by RKCRY&R, features two TV adverts, which the first of which will break tomorrow (23 March), and be supported with press and future TV adverts in May.
Steven Sharp, executive director for marketing, commented; “We are extremely excited to be showcasing our fashion innovations for the first time on TV. These products are unique to M&S and really encapsulate the meaning of the line ‘Only at Your M&S’."