Italian clothing brand Freee set for UK launch
Italian clothing brand Freee has announced that it will be launching its fashion lines directly into the UK for the first time.
The launch kick-started this month with Welsh rugby team the Ospreys, modeling the clothes alongside Italian models in a fashion shoot.
The Freee brand, which is already well established throughout Italy, is a youth-orientated designer brand incorporating a range of tee-shirts, dresses, and sweat shirts with an urban-chic sense of style.
Cheltenham-based PR and communications agency, Colin Higgins and Associates (CH&A), are managing the UK launch of Freee and all subsequent marketing activity, in time for summer 2011.
“We are delighted to be involved in such a high-profile campaign,” explained Natalie Wignall, associate director of public relations.
“Cheltenham is a creative centre with talent that can compete on an international scale; as with this campaign, we have demonstrated that businesses no longer feel it is necessary to go to London to have a top agency working for them.”
A range of shots were taken in a studio and on a beach in Wales and will now be used in a nationwide advertising campaign including in-store point of sale, city billboards and both fashion and trade press.