Debenhams launches Android and Nokia apps
Debenhams has today launched Android and Nokia apps allowing people to shop from their mobile phones.
The free downloads follow the launch of the retailer's iPhone app which was released in October 2010.
According to Debenhams its iPhone app has been downloaded 360,000 times and has contributed "sales of nearly £1m" since its launch.
It claims the iPhone app has helped increase sales on Debenhams.com by 82.4 percent, prompting the Android and Nokia launches.
The Android app includes a barcode scanner which allows shoppers to check prices and reviews.
Customers can also access exclusive products and offers by looking out for QR codes in Debenhams' advertising and store windows.
Harriet Williams, head of digital development at Debenhams, said: “Our iPhone app has already seen 2.4 million shopping sessions with 110,000 customers using the app more than five times*.
“Launching on the Android and Nokia platforms opens Debenhams mobile shopping to another millions more customers, bridging the gap between the high street and Debenhams.com."