18 March 2011 - 9:13am | posted by | 0 comments

LinkedIn develops dynamic cloud based ad platform

LinkedIn develops dynamic cloud based ad platformLinkedIn develops dynamic cloud based ad platform

Professional networking service LinkedIn is looking to the future of online banner ads after teaming up with Flite to create a new breed of dynamic ad platform which updates in real time.

Google currently dominates the $17bn online display ads sector but with this market projected to grow to around $200bn Flite believes it can carve out a slice of the action for itself.

Eschewing the static images of present the new breed of ad more closely resembles a “miniature website”, incorporating video, polls, forms and social media content.

Publishable on the web, mobile or inside Facebook each “unit” is predicted to register an improvement in ROI of a multiple of eight and 20.

LinkedIn is keen to skip the middle man in its advertising and develop its own ad units in a drive to convince brands to work directly with the firm.
 

Don't miss out... Get your Advertising news by email

See all specialist newsletters

27 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...