18 March 2011 - 9:13am | posted by | 0 comments

LinkedIn develops dynamic cloud based ad platform

LinkedIn develops dynamic cloud based ad platformLinkedIn develops dynamic cloud based ad platform

Professional networking service LinkedIn is looking to the future of online banner ads after teaming up with Flite to create a new breed of dynamic ad platform which updates in real time.

Google currently dominates the $17bn online display ads sector but with this market projected to grow to around $200bn Flite believes it can carve out a slice of the action for itself.

Eschewing the static images of present the new breed of ad more closely resembles a “miniature website”, incorporating video, polls, forms and social media content.

Publishable on the web, mobile or inside Facebook each “unit” is predicted to register an improvement in ROI of a multiple of eight and 20.

LinkedIn is keen to skip the middle man in its advertising and develop its own ad units in a drive to convince brands to work directly with the firm.
 

Don't miss out... Get your Advertising news by email

See all specialist newsletters

28 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...