18 March 2011 - 4:25pm | posted by | 1 comment

Android tops Apple for mobile ad impressions in US

Android tops Apple for mobile ad impressions in USAndroid tops Apple for mobile ad impressions in US

According to new research, 51% of US mobile ad impressions came via Google's Android platform in February, almost double the number gained by Apple.

As revealed by Brand Republic, the stats represent a remarkable turn around for Android devices, which accounted for just 6% of ad impressions in March last year.

The report, compiled by Millennial Media shows Apple devices commanding 27% of ad impressions, while Blackberry had 17%.

This time last year, Apple accounted for 70% of mobile ad impressions in the US.

The research also found that connected devices, such as tablets like the Apple iPad were on the rise, fueling an increase in ads by 56% from 2010.

Millennial Media predicted that by 50 million iPads will be in operation by 2012, but that Apple will face a challenge from Android tablets, which the firm expects to sell 32 million units of by the end of 2012.

Comments

Anonymous (not verified)
20 Mar 2011 - 13:23
Anonymous's picture

android is the future...

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...